Category Archives: English

Markafoni Video

By Sina Afra | Published: 14 March 2012

2,859

SEM ve Markafoni işbirliği Google tarafından küresel bir örnek haline getirildi. Aynı zamanda Markafoni Plaza'dan güzel çekimler görebilirsiniz. *** The close cooperation between SEM and Markafoni was one of the global cases of Google. And you can see some nice shootings from our Markafoni Plaza

Also posted in Allgemein, Blog News, Türkce, Videos | Tagged Google, Markafoni, SEM, video | 1 Comment

The Global Flash Sales Industry: “the Usual Suspects are not from the US”

By Sina Afra | Published: 30 January 2012

9,423

Flash Sales are a global business and one of the few eCommerce segments where the 2011 Global Top 10 list is not championed by US companies. This is a brief analysis of the Global Top 10 players in Flash Sales.

Also posted in Allgemein, Blog News | Tagged Brandsclub, buyvip, Digital Darwinism, ecommerce Turkey, Flash Sales, Gilt, Gilt Group, kupivip, Markafoni, market leader, Privalia, Private Business Club, vente privee | 5 Comments

The Turkish eCommerce – “The Return of the Ottoman will be virtual”

By Sina Afra | Published: 24 November 2011

12,315

The Turkish eCommerce is having a golden time. No idea which is not localized within a few months. Not a single investor who can afford not to invest in Turkey. Just a focus on the top 20 players in this market shows, how much the dynamics changed in the last 12 months. In one of my last articles, I tried to summarize why I believe Turkey is one of the hottest countries in the internet space. The questions, mails, tweets and all other communication after that article was overhelming. And one of the most asked questions was about the Turkish eCommerce... This is how the story of this article started in my mind.

Also posted in Allgemein, Blog News, eCommerce | Tagged e ticaret, e-commerce, eBay, eCommerce, eTicaret, Flash Sales, gittigidiyor, limango, Markafoni, return of the ottoman, trendyol, turkey, yemeksepeti | 34 Comments

Takeaways from the Flash Sales conference in India

By Sina Afra | Published: 05 November 2011

3,692

After meeting in Istanbul, the next big conference on Flash Sales happened last week in New Delhi / India. We have met all our friends around the world again in the fascinating and colorful India. Many market conditions have changed in the last 12 months. My key takeaways have been:

Also posted in Allgemein, Blog News, eCommerce | Tagged eCommerce, Flash Sales, kupivip, Markafoni, özel alisveris, Private Shopping, sapato, styletread, Türkei, Zizigo | Leave a comment

Why Turkey is hot

By Sina Afra | Published: 28 July 2011

18,111

Robin from Techcrunch wrote a few days ago "If there’s one thing I keep hearing over and over when it comes to the European startup scene, it’s that investors who are not seriously looking at the Turkish market may be missing out on some of the continent’s biggest digital companies in the next 10 years."

Also posted in Allgemein, Blog News | Tagged eCommerce, gittigidiyor, Grupfoni, investor, Markafoni, Private Shopping, techcrunch, turkey, Unternehmertum, yemeksepeti | 34 Comments

Markafoni / MIH-Allegro

By Sina Afra | Published: 07 July 2011

5,554

Uzun süredir üstünde çalıştığımız bir süreci tamamladık, mutluyuz. Biliyorum, herkes detayları merak ediyor ama yeni ortağımızla anlaşmamız doğrultusunda, detayları paylaşamıyoruz. Türkiye pazarı için önemli bir adım daha atıldı, ülkemiz için yeni bir benchmark daha oluştu ve piyasamıza global ve heyecan veren bir yeni oyuncu katıldı. Markafoni'yi bugüne getiren ekibimize ortaklarım Tolga ve Ahmet adına'da teşekkür etmek istiyorum - herbirinizin özverisi ve heyecanı markafoni'yi buraya getirdi. Dile kolay, artık 370 kişi olduk ve büyümeye devam ediyoruz. Yeni ufuklara doğru...

Also posted in Blog News, Türkce, eCommerce | Tagged Allegro, eCommerce, eTicaret, Markafoni, MIH, naspers, Private Shopping, Transaction | 9 Comments

Markafoni Plaza

By Sina Afra | Published: 29 March 2011

21,567

Yeni ofisimizden görüntüler - the new Markafoni office in Istanbul

Also posted in Allgemein, Blog News, Deutsch, Türkce | Tagged Markafoni | 25 Comments

Insights from a Shopping Club Conference in Istanbul

By Sina Afra | Published: 31 October 2010

6,806

As you all know, markafoni is internationally active and runs five countries. But it is also in close cooperation with other Shopping Clubs around the world. Last week, I had the honor of hosting 12 CEOs with their teams from 12 different countries in Istanbul. We had our friends from…

Also posted in Allgemein, Blog News | Tagged Istanbul, Markafoni, Private Shopping | 2 Comments

On a conference in London

By Sina Afra | Published: 06 April 2010

1,379

Maybe the best opportunity to write the first article in English is when I am in London. On a private sales conference – with shopping clubs from 12 different countries. Very exiciting. They are on different experience and development stages but share all the same problems: Sourcing, returns, logistics, traffic.…

Also posted in Allgemein, Blog News | Tagged eCommerce, London, Markafoni, Private Shopping | Leave a comment

Private Shopping (II): Erfolgsfaktoren im Private Shopping
May 2, 2010Erfolgsfaktoren im Private Shopping Shopping sind sicherlich ein weites Feld und derzeit ist eine interessante Debatte am laufen. Private Shopping ist ein bedarfsweckendes Konzept (Zeitdruck, Angebotsbegrenzung). Im Gegensatz zu den (großen) anderen eCommerce Formaten wie Amazon oder weitestgehend auch eBay (trotz wow Angebote), steht hier von Anfang bis Ende das …more
Groupon – Türk Internet’inin atesle imtihani
April 30, 2010Cok yazildi, güzel yazildi (Caglar, Arda ve digerleri). Su an benim bildigim pazara girmis veya girmeye hazirlanan 11 Groupon kopyasi mevcut. Acaba bu kadar bir kisa sürede Türk internetinde bu kadar yogun bir rekabet ortami hic olusmus muydu? Eskiler belki bilirler ama son 3 senede Türk pazarinda böyle birsey olmadi. …more
Türkiye’de eTicaretin altin cagi 2012′de baslayacak
April 30, 2010Türk eTicaret'inin daha baslarindayiz. Türkiye'de 30 milyon kadar kullanici oldugu biliniyor. Bu kullanicilarin 4-6 milyonunun internette para harcadigi tahmin ediliyor. eTicaret orani yani daha %20yi gecmemis. Avrupa ülkerine bakiyoruz - orada eTicaret oranlari genelde %50-60 bandina oturmus gözüküyor. 2012 senesinde Türkiye'de 42-44 milyon kullanici olacagini tahmin ediyorum. eTicaret orani %50 …more
Private Shopping (I): Wie Private Shopping den eCommerce verändern wird
April 11, 2010Schätzungsweise gibt es über 100 Private Shopping Unternehmen, in ca. 35 Ländern. Letztes Mitglied in dieser Gattung ist die indonesische „Fashionprivate“ und die nächsten haben sich schon aufgereiht, wie Sukar aus Dubai. Hört man die Geschichten hinter den Private Shopping Clubs, existieren sehr viele Gemeinsamkeiten: Die Gründer haben immer sehr …more

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