Every time I visit Silicon Valley – very regularly since 2005 – I recognize how little of a role Europe plays over there. The discussion order goes like this: First Silicon Valley, then the rest of the USA. Followed by China and rest of Asia. Next level is Brazil. And finally Europe. I do not dare to talk about Germany, England, CEE or Turkey in particular. Europe is in one pool – in the view of Silicon Valley. How can this be? And what has to change in Europe to overcome this?
Techcrunch wrote 2 years ago “If there’s one thing I keep hearing over and over when it comes to the European startup scene, it’s that investors who are not seriously looking at the Turkish market may be missing out on some of the continent’s biggest digital companies in the next 10 years.”
Turkey has changed, massively. And with the changes in Turkey, the Turkish internet environment changed. Digital Bosphorus on the rise.
The Turkish internet is one of the fastest growing and most competitive eCommerce markets of the world. There are four driving forces behind the growth. This is an update of all relevant statistics about the Turkish eCommerce market with an outlook for 2016.
The Turkish eCommerce is having a golden time. No idea which is not localized within a few months. Not a single investor who can afford not to invest in Turkey. Just a focus on the top 20 players in this market shows, how much the dynamics changed in the last 12 months.
In one of my last articles, I tried to summarize why I believe Turkey is one of the hottest countries in the internet space. The questions, mails, tweets and all other communication after that article was overhelming. And one of the most asked questions was about the Turkish eCommerce… This is how the story of this article started in my mind.